Manager, Performance Marketing
About the role
About The Princeton Review
The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY.
About the Position
The Manager, Performance Marketing plays a critical role in driving revenue growth across The Princeton Review’s core test prep and tutoring products. Reporting to the Director of Performance Marketing, this role owns in-platform execution across paid search, paid social, Reddit ads, influencer partnerships, and affiliate marketing programs.
This position is responsible for turning strategy into performance. You will manage day-to-day optimization, budget allocation, testing roadmaps, and channel performance to ensure every marketing dollar delivers measurable return. Your work will directly impact customer acquisition, revenue growth, and marketing efficiency across key product lines. If you thrive in the platforms, love performance data, and enjoy squeezing incremental gains from campaigns through disciplined testing and optimization, this role is for you.
What You'll Do
- Manage day-to-day campaign optimization across paid search, paid social, Reddit, influencer, and affiliate channels.
- Oversee budget allocation and testing roadmaps to maximize ROI.
- Analyze channel performance data to drive data-informed decisions.
- Collaborate with cross-functional teams to align marketing efforts with business goals.
- Report on key performance metrics and provide actionable insights.