Manager, Paid Social

About the Role

Real Chemistry is looking for a Manager, Paid Social to join our growing team!

The Manager, Paid Social is responsible for social campaign paid planning, strategy, execution, implementation, and delivery to meet client objectives.

You’ll be the day-to-day partner to planning & account teams and will leverage your knowledge of paid social media to support strategy development and delivery. You will activate omni-channel, digital first marketing and advertising campaigns for our clients, leveraging your capabilities in managing paid social media, dynamic ad creative, personalization, and integrated digital media programs.

What you’ll do:

• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients, and caregivers
• Act as day-to-day paid social media lead across several healthcare accounts, but part of an integrated team; responsible for the execution of social media campaign planning, setup, creation, QA, optimization and management
• Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and help Real Chemistry continue to be a leader in the space
• You’ll play a central role in ensuring that strategic recommendations, deliverables, and execution of paid media surpass client expectations
• Create thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals
• Provide counsel and guidance internally and with client on guiding creative and placement optimizations as well as best practices for incorporating paid social into an overall social strategy
• Provide strong input on KPIs for program success and performance data, partnering with analytics teams on building measurement approaches that deliver on KPI’s and goals
• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal
• Support sales teams and business development opportunities by partnering on pitches, gathering research or intelligence, and delivering prompt feedback on proposals that include paid media
• Ability to manage RFP/RFI with vendors and in support of business development opportunities to drive growth
• Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation