Manager, Paid Media

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

We are seeking a hands-on, performance-driven Manager, Paid Media (International) to join our growing Growth team at AG1. This role is ideal for someone to take ownership of paid media campaigns across the Google Ads ecosystem for the international markets (outside of North America). This role is ideal for someone with solid experience who can independently manage campaigns across Search, Shopping, YouTube, and Display — while balancing both brand building and performance objectives. Reporting to the VP, Growth EU, you’ll partner closely with North America counterparts to ensure and play a key role in driving measurable growth through data-led optimisation, while also strengthening brand visibility, awareness, and positioning across channels. Collaborating cross-functionally with global teams including the North American teams, you’ll contribute to campaign strategy, ensuring our paid media efforts deliver both immediate results and long-term brand impact.

WHAT YOU’LL DO

Campaign Ownership

• Plan, launch, and manage campaigns for the international markets across the following channels: Search (via Google Search intent targeting), Shopping (product feed optimisation and scaling), YouTube (video campaigns on YouTube), and Display (prospecting and remarketing)
• Maintain clean account structures and naming conventions, collaborating with stakeholders and peers within the North America and regional teams ensuring consistency with brand and marketing guidelines
• Take ownership of campaign performance and delivery

Optimisation & Scaling

• Monitor and optimise campaigns regularly (bids, budgets, targeting, creatives)
• Identify scaling opportunities and performance improvements
• Run structured A/B tests across ads and landing pages
• Improve core metrics (CPA, ROAS, CTR, conversion rate)

Shopping & Feed Management

• Manage and optimise feeds via Google Merchant Center
• Improve product data quality to enhance visibility and performance