Manager, Growth Marketing

About the role

The Manager, Growth Marketing owns the execution of digital demand generation programs that drive new pipeline and support customer expansion. This role is responsible for the day-to-day operation of paid media, SEO/AEO tactics, and nurture programs — building and running the channels that move prospects and customers through the funnel.

This role works within the Revenue Marketing team. Strategy, account prioritization, and program sequencing are set by the Sr. Director of Revenue Marketing; the Manager, Growth Marketing executes the digital and programmatic programs that bring that strategy to life.

Why this job is exciting

Digital demand generation

• Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets set by Revenue Marketing
• Implement SEO and AEO tactics in partnership with the SVP of Marketing and Content team
• Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs
• Track and report on conversion from lead to qualified pipeline, including MQL-to-SQL rates and channel-level performance

Nurture and lifecycle programs

• Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform
• Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs
• Partner with CS and Revenue Marketing on lifecycle and expansion program execution

Marketing operations collaboration

• Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene
• Coordinate on lead management, routing, and lead scoring optimization
• Serve as a day-to-day point of contact with marketing ops, flagging issues and keeping programs running cleanly

About you

• 4–6 years of experience in demand generation, growth marketing, or digital marketing in B2B SaaS
• Hands-on experience with CRM and marketing automation platforms (HubSpot preferred)
• Comfortable owning paid media execution across search, social, and display
• Familiarity with multi-touch attribution models and pipeline reporting
• Experience building or maintaining nurture and lifecycle programs
• Analytical and detail-oriented