Lead Generation Campaign Manager
About the role
Adprime, Lead Generation Campaign Manager
About AdPrime
Adprime is a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.
Our lead generation business is a core revenue driver, requiring disciplined execution, rigorous measurement, and consistent delivery across multiple partners and campaigns.
Position Summary
AdPrime is seeking a Lead Generation Campaign Manager to report to and support the Director of Lead Generation by managing day-to-day campaign operations across the full lifecycle, RFP intake coordination, offer setup, landing page workflow, launch readiness, pacing, optimization, partner coordination, QA/compliance checks, and performance reporting.
They will support the Director-led operating cadence by running daily execution and controls, launch readiness, pacing alignment, partner coordination, QA/compliance checks, and reporting, while maintaining playbooks and supporting process improvements and automation where appropriate. They will surface insights, issues, and recommendations so the Director can make timely decisions on pricing, forecasting, partner strategy, and product improvements.
This role is accountable for execution and operational controls; the Director retains ownership of commercial strategy, pricing approvals, and partner strategy decisions.
The ideal candidate will own and run the lead gen operation — from RFP response through page build, campaign launch, daily pacing, optimization, client reporting, and media partner management. They will sit at the center of three workflows:
- RFP Pipeline — Receive RFPs, build and refine proposals with pricing and