Head of Product Growth

What You’ll be measured on:

• Software adoption across the subscriber base
• Orchestration of the hybrid motion
• Self-serve revenue growth, shared with the GM of Measurements
• Roofr Voice outcomes

What You’ll get to do:

• Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base.
• Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base.
• Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths.
• Build and scale Roofr Voice, our AI voice agent: Own the product strategy and roadmap for Roofr Voice, our AI voice agent for roofing contractors, and define what success looks like as both a retention driver and a net-new revenue stream.
• Lead the team and the metrics: Lead the Growth team, including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership.

What You’ll bring to the role:

• 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus
• Real experience building a hybrid product-led and sales-led motion. You have felt the friction of making these work together, not just read about it
• Strong activation and expansion instincts. You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention
• Experience working across both transactional and subscription revenue models
• Comfortable running experiments end to end: designing them, setting up metrics, interpreting results, and deciding what to do next