GTM Engineer (Marketing)

About us:

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.

Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture.

We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

Come join our team as we develop new ways to improve the lives of working Americans.

About the role:

The GTM Engineer (Marketing) owns the technical and operational layer of Branch's marketing engine. This includes marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and the AI agents that support content creation and distribution. This role partners closely with the Marketing team and reports into RevOps to ensure alignment between marketing activity and pipeline outcomes.

Core Responsibilities:

Marketing Automation & Campaign Operations

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure
• Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale
• Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact

AI Agent Development — Marketing

• Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats
• Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs
• Explore and implement AI-assisted copy generation for nurture sequences and 1.1 ABM efforts, enabling higher volume without additional headcount

Attribution & Performance Reporting

• Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application
• Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms
• Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment)

SEO & AEO Operations

• Manage the technical SEO tooling layer (we use Clearscope) and build a systematic keyword monitoring and content brief workflow
• Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership
• Coordinate with the content AI agent (once built) to ensure SEO-optimized briefs are executed efficiently

Lead Flow & Data Quality — Marketing

• Own lead enrichment, routing, and lifecycle stage logic