Growth Marketing Specialist (APAC)

Job Summary

We are looking for a Growth Marketing Specialist, APAC Performance Marketing to support the execution, optimization, and operational management of paid media campaigns across key Asia-Pacific markets.

The Growth Marketing Specialist will help implement campaign strategies, monitor performance, coordinate creative and localization workflows, maintain reporting accuracy, and ensure campaigns are launched and optimized efficiently across APAC platforms.

Job Expectations

• Execute and support paid media campaigns across assigned APAC markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
• Monitor APAC platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

Knowledge, Skills and Abilities

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
• Experience with APAC-specific platforms such as LINE, Naver, Kakao.