Growth Marketing Manager, CRO & Lifecycle

Who we’re looking for

We're looking for a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing at Fieldwire. You'll work closely with the Director of Growth Marketing and Senior Growth Marketing Manager to improve how prospects and users move through our digital funnel, from first visit to demo request to activation.

What you’ll be doing

The primary responsibilities for our next Growth Marketing Manager, CRO & Lifecycle will be:

• Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages.
• Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys.
• Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline.
• Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration.
• Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels.
• Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows.
• Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets.
• Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.
• Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.

At Fieldwire, we’re looking for our next Growth Marketing Manager, CRO & Lifecycle to have the following skills and experiences

• Bachelor's degree in Business, Marketing, or similar field
• 3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support.