Growth Marketing Manager- APAC

Job Summary:

We are looking for a Growth Marketing Manager, APAC to lead paid acquisition and performance media growth across key Asia-Pacific markets. This role will be based in the United States and will focus on scaling efficient customer acquisition, improving ROAS, optimizing performance creative, and strengthening measurement across APAC.

This role owns the full-funnel paid media process, combining high-level strategy with hands-on execution—including campaign setup, ad trafficking, and daily optimization across Google Ads, Meta Ads Manager, etc.

Job Expectations:

• Manage paid media campaigns across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across APAC markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:

• Proven experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple APAC markets.
• Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Experience with APAC-specific performance platforms such as LINE, Naver, Kakao, Yahoo Japan, Rakuten, or similar regional paid media channels.
• Strong understanding of paid search, paid social, display, app, and regional media buying.