Experiential Programs Manager

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do the Best Work of Your Life at Boulevard

As the Experiential Programs Manager, you will own and evolve one of Boulevard’s most high-impact growth channels: direct mail. You will transform how we use physical experiences, from creative mailers to dimensional packages, into a strategic lever that drives awareness, engagement, and pipeline across the full customer journey.

This role is not about running one-off gifting campaigns. You’ll serve as Boulevard’s in-house expert on direct mail—partnering alongside Marketing and with Sales to bring creative, high-converting experiences to life.

You will operate at the intersection of creative, growth, and sales, where campaign owners define the audience and objectives, and you translate those inputs into standout concepts, seamless execution, and measurable results.

You will be a centralized partner to the Marketing and Sales teams, enabling direct mail as a scalable, strategic channel across the funnel. Campaign, lifecycle, and sales owners will define the who, when, and why behind each initiative. You will own the what and how — developing creative concepts, managing production, and ensuring flawless execution and performance tracking. You will also proactively identify opportunities to expand how and where direct mail can drive impact, bringing new ideas and innovations to the broader go-to-market team.

What You’ll Do Here

• Define best practices for how direct mail is used across the funnel, from prospecting to deal acceleration and customer engagement
• Identify high-impact opportunities where physical experiences can drive differentiation and results
• Continuously test new formats, vendors, and approaches to expand the channel
• Design high-impact, creative experiences by translating campaign goals into thoughtful, creative direct mail concepts that capture attention and drive action
• Develop bold and innovative mailers, kits, and dimensional packages that go beyond traditional swag
• Partner with Brand & Creative to ensure every experience is cohesive, high-quality, and on-brand
• Manage end-to-end execution, including vendor coordination, production timelines, inventory, and fulfillment (think: concept to delivery)
• Partner with Demand Generation, Product Marketing, and Sales to support campaigns across the funnel
• Advise on the most effective formats, price points, and approaches based on audience and objectives