Director, Performance Marketing

About the Role

Constant Contact is seeking a Director, Performance Marketing to own paid acquisition and the measurement systems that make performance legible, improvable, and scalable. This role is built around a product mindset: channels are not line items to be managed, they are customer-facing products to be designed, instrumented, iterated, and held accountable to outcomes.

You will own the performance engine across both self-serve and sales-assisted motions, serving SMB, mid-market, and international segments, balancing the speed and volume demands of trial-led acquisition with the precision and qualification requirements of a sales-assisted funnel. You will be as comfortable defining what a channel is supposed to do and for whom as you are reading the data that tells you whether it is doing it.

Key Responsibilities

Channel Strategy as Product Ownership

• Define the purpose, audience, and success criteria for each performance channel before optimizing within it. Every channel has a job: who it serves, what stage of the journey it owns, and how it connects to the next step.
• Maintain a channel roadmap for paid search, paid social, programmatic, affiliate, and emerging channels, with clear hypotheses about where each channel creates value and what would cause you to scale, restructure, or exit it.
• Design the post-click experience in partnership with Product and Web, treating landing pages, trial flows, and onboarding entry points as extensions of the channel, not handoffs from it.
• Differentiate channel strategy by segment: the self-serve SMB acquisition motion, the mid-market sales-assisted motion, and international markets each require distinct channel designs, messaging architectures, and conversion definitions.

Measurement Systems & Attribution Ownership

• Partner with the central analytics team to co-own the measurement framework: attribution models, incrementality testing cadence, LTV cohort analysis, and the signal quality standards that underpin value-based bidding.
• Define what the business needs to know from measurement, translate that into data and tooling requirements, and hold analytics partnerships accountable for delivery.
• Build incrementality into the operating rhythm: no channel scales without a clear read on its true contribution, and no budget decision is made without a measurement thesis attached to it.
• Own the blended CAC model across segments and channels, with clear visibility into how efficiency moves as spend scales and where marginal returns begin to compress.

Budget Management & Financial Governance

• Own the performance marketing budget with direct accountability for spend pacing, channel allocation, and CAC outcomes across US and international markets.
• Run a structured financial review cadence: daily pacing checks at the channel level, weekly budget performance reviews with the marketing leadership team, and monthly investment reviews with Finance and senior stakeholders that tie spend decisions to Gross Adds, CAC, and LTV trends.
• Make and communicate proactive reallocation decisions, with clear rationale grounded in performance data and incrementality signals, not just pacing variance.