Director of Partner Marketing

ABOUT THE ROLE:

We are looking for an exceptional Director of Partner Marketing to build and lead Cresta’s partner marketing function from the ground up. In this highly visible role, you will own the strategy and execution of scalable partner marketing programs that accelerate partner-sourced and partner-influenced pipeline across ISVs, systems integrators, GSIs, cloud marketplaces, and strategic alliances. You will serve as a key architect of one of Cresta’s fastest-growing and most strategic go-to-market channels, with direct impact on pipeline, revenue, and category positioning.

RESPONSIBILITIES:

• Own the vision, strategy, and execution of Cresta’s global partner marketing function, building scalable programs that drive partner-sourced and partner-influenced pipeline
• Design and operationalize a partner marketing model that supports multiple partner types, products, segments, and geographies
• Develop partnership-specific messaging frameworks, joint value propositions, and supporting collateral that enable partners to effectively position and sell joint solutions
• Partner closely with partner enablement to create and govern enablement programs, content hubs, and self-serve resources that support partner success
• Analyze partner pipeline performance and win/loss dynamics to identify gaps, remove roadblocks, and unlock new growth opportunities across the partner ecosystem
• Provide a data-driven point of view to influence product roadmap priorities based on partner feedback, deal insights, and market opportunity
• Establish KPI frameworks, dashboards, and operating cadences to measure partner marketing impact and inform decision-making
• Collaborate with RevOps and IT to evolve CRM, PRM, and marketing automation workflows that support partner motions at scale
• Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment

QUALIFICATIONS:

• 8+ years of experience in partner marketing within a SaaS or B2B technology company
• Proven success building and scaling partner marketing programs that drive measurable pipeline and revenue impact
• Strong understanding of SaaS partner motions, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances
• Highly data-driven, with deep experience in pipeline metrics, attribution, ROI, and performance reporting
• Executive-level communication skills with the ability to influence senior stakeholders across functions
• Demonstrated ability to operate in ambiguous environments, build from zero, and scale programs as the business grows
• Coachable, resilient, and highly motivated