Director of Marketing

About Mixmax

At Mixmax, our mission is to change how the world communicates. We help revenue teams build stronger relationships through email and AI-powered workflows that feel personal, scalable, and human.

Thousands of sales, customer success, and recruiting teams rely on Mixmax every day to drive pipeline, close deals, and create exceptional customer experiences.

We're looking for a Director of Marketing to build the next stage of Mixmax's growth.

This is a highly strategic but deeply hands-on leadership role for someone who thrives at the intersection of growth marketing, demand generation, product-led growth, and customer acquisition. You'll be responsible for building and operating a scalable growth engine that drives awareness, acquisition, activation, and revenue.

You'll work closely with the CEO, Product, Sales, and Customer Success teams to identify growth opportunities, improve funnel performance, and create a repeatable system for generating pipeline and self-serve growth.

This role is ideal for someone who is still close to execution. You may be stepping into your first senior leadership role, moving from Director to VP, or from Head of Marketing into a broader mandate. What matters most is your ability to build, experiment, execute, and drive measurable growth outcomes.

What You'll Do

Build and Scale Mixmax's Growth Engine

• Own customer acquisition across paid, organic, lifecycle, partnerships, and product-led channels
• Develop and execute a growth marketing strategy focused on efficient and measurable revenue growth
• Build repeatable systems for pipeline generation and self-serve user acquisition
• Improve conversion rates across the entire customer journey, from visitor to activated user to paying customer
• Establish experimentation frameworks to continuously improve performance

Own Demand Generation and Performance Marketing

• Drive marketing-sourced pipeline and revenue growth
• Manage and optimize paid acquisition programs across relevant channels
• Scale SEO, content, lifecycle, and conversion rate optimization initiatives
• Develop attribution and reporting frameworks that connect marketing activity to revenue outcomes
• Identify and prioritize the highest-leverage growth opportunities across the funnel

Partner on Product-Led Growth

• Collaborate closely with Product to improve onboarding, activation, retention, and monetization
• Use behavioral data and customer insights to identify growth opportunities
• Design and execute experiments that increase product engagement and adoption
• Help shape messaging that clearly communicates Mixmax's value to SMB revenue teams

Strengthen Product Marketing and Positioning

• Refine Mixmax's positioning within the AI-powered productivity and revenue technology landscape
• Develop messaging that differentiates Mixmax in an increasingly crowded market
• Support product launches, feature adoption, and sales enablement initiatives
• Create compelling narratives around how modern revenue teams work with AI

Lead a Lean, High-Impact Marketing Function

• Manage and mentor a small but talented marketing team
• Establish accountability around growth metrics and business outcomes
• Balance strategy with execution, stepping in as an individual contributor when needed
• Help identify future hiring needs and scale the function thoughtfully as the company grows
• Foster a culture of experimentation, speed, ownership, and continuous learning

Who You Are

• You have experience driving growth and demand generation at a B2