Director of Growth (SEO & Web)

Director of Growth (SEO & Web)

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media.

We’re looking for a confident and driven Director of Growth (SEO & Web) to own and scale Muck Rack’s organic acquisition and website as a primary growth engine.

As the Director of Growth (SEO & Web), you will lead our SEO strategy, website experience, and conversion optimization efforts, turning Muck Rack’s website into a high performing source of traffic, pipeline and revenue.

What you’ll do:

• Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance
• Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization
• Partner closely with our content team to develop and scale high impact, search driven content
• Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth
• Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages
• Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets
• Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration
• Collaborate with Product, Engineering and Design to improve site performance and UX
• Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)
• Build and lead a high-performing team over time as the function scales

How success will be measured in this role:

• Growth in organic traffic, SEO & GEO share of voice, and keyword rankings
• Increase in website conversion rates and pipeline generated from organic channels
• Measurable impact of SEO, GEO and web initiatives on revenue and customer acquisition
• Execution of a high-quality experimentation roadmap with clear learnings and iteration
• Improvements in site health, performance, and technical SEO benchmarks
• Ability to scale repeatable, compounding growth programs

If the details below describe you, you could be a great fit for this role:

• 7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS
• Proven track record of scaling organic traffic and driving meaningful business outcomes
• Deep expertise in technical SEO, content strategy, and website optimization
• Strong understanding of how websites function as growth products (UX, CRO, information architecture)
• Experience partnering cross-functionally with Product, Engineering, and Content teams
• Highly analytical, with the ability to translate data into insights and action
• Comfortable operating both strategically and hands-on in a fast-moving environment
• Experience with experimentation frameworks and A/B testing tools