Director of Customer Marketing

Description

Keeper is hiring a Director of Customer Marketing to lead global customer engagement, retention, and expansion initiatives across all go-to-market segments and regions. This is a 100% remote position.

About Keeper

Keeper Security is transforming cybersecurity for millions of individuals and thousands of organizations globally. Built with end-to-end encryption, Keeper's intuitive cybersecurity platform protects every user, on every device, in every location.

About the Job

The Director of Customer Marketing will own and evolve Keeper’s global customer marketing strategy to drive engagement, product adoption, retention, and expansion across all customer segments and key regions, including North America, EMEA, and APAC. This is a player-coach role: you will lead and scale a high-performing team while remaining hands-on in strategy, execution, and cross-functional alignment.

Responsibilities

• Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
• Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
• Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction
• Build segmentation and journey strategy by persona, region, product/SKU, and customer maturity; implement trigger-based lifecycle programs
• Partner with Customer Success, Sales, and Product to design and execute cross-sell/upsell campaigns aligned to customer needs and product roadmap
• Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, customer ABM, retargeting/paid social, events, and partner channels
• Build and scale customer advocacy programs including references, testimonials, case studies, and review programs
• Establish measurement frameworks and reporting for engagement, adoption, retention, and expansion; translate insights into continuous optimization
• Partner with Product Marketing, Demand Generation, Channel Marketing, RevOps/CS Ops, and regional leaders to align strategy, messaging, and execution
• Support regional leaders with localized campaigns, messaging, and enablement materials tailored to customer dynamics and cultural nuances
• Own and manage the global customer marketing budget to maximize ROI across programs and regions

Requirements

• 8+ years of experience in customer marketing, lifecycle marketing, or growth marketing roles, including 3+ years in a people leadership capacity within B2B SaaS (cybersecurity preferred)
• Proven track record of driving measurable outcomes across adoption, retention, and expansion at scale
• Experience executing global programs across multiple regions (North America, EMEA, APAC) and customer segments