Director, Marketing Strategy

Intro to Position

The Director of Marketing Strategy leads how NPR grows and engages audiences across all shows and products. This role ensures our marketing is clear, audience-focused, and effective, helping us reach more people and build lasting relationships. A core part of the role is using data to guide decisions. From major campaigns to daily promotion, this person ensures we are learning, improving, and driving measurable results.

Application Deadline: June 5th, 2026

Responsibilities

• Strategic Leadership: Lead and develop a team of four Marketing Strategists, growing audiences across a complex portfolio of shows, products, and platforms. Coach and mentor the team to strengthen skills in audience growth, competitor analysis, white-space identification, campaign planning, and performance optimization.
• Audience Growth & Engagement: Strengthen NPR’s relationships with audiences, from initial discovery through ongoing engagement with newsletters, the app, NPR+, and other products
• Data-Driven Decision Making: Apply a rigorous, data-driven approach to strategy, utilizing audience insights and performance metrics to guide all marketing efforts.
• Cross-Functional Partnership: Collaborate with Audience Insights, Brand, Content, Product, and Fundraising teams to align goals and ensure seamless campaign execution.
• Performance Optimization: Define success metrics and lead real-time optimization of campaigns based on A/B testing and performance insights.
• Campaign Management: Guide the lifecycle of marketing plans from launch through optimization and detailed performance recaps. Ensure insights are consistently used to improve future strategy and performance.
• Mentorship & Culture: Foster a high-performing, collaborative team environment focused on both creative excellence and measurable results.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

Minimum Qualifications

• 8+ years of progressive experience in marketing strategy, audience development, or growth marketing.
• 3+ years of people management experience with a focus on coaching and developing high-performing teams.
• Proven experience driving tune-in and engagement across audio/podcasting, text stories/web, video, and social media.
• Deep expertise in managing the full audience lifecycle, turning casual consumers into loyal users or subscribers. Hands-on experience driving growth for digital products (e.g., mobile apps) and subscription or membership-based models.