Director, Growth Marketing - US Remote

Key Responsibilities

Team Leadership & Development

• Assess, coach, and develop a demand generation team—identifying skill gaps, building individual development plans, and raising overall team capability to meet evolving business needs.
• Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement.
• Serve as a hands-on leader who can operate strategically and tactically, modeling the standard of work you expect from the team.
• Recruit, retain, and grow top talent as the team scales alongside company growth.

Scale the Demand Generation Engine

• Own the demand generation strategy and execution across the full buyer journey—from awareness through pipeline creation—spanning SMB, mid-market, and enterprise segments with distinct sales cycle velocities and buyer personas.
• Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings.
• Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content—to attract and convert high-intent buyers across all segments.
• Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets.
• Partner with paid media agency and external consultants as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative and targeting.

SEO, AEO & Conversion Rate Optimization

• Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe’s visibility in both traditional search and AI-g