Director, Enterprise Growth Marketing

Director, Enterprise Growth Marketing

The Role

We’re hiring an Enterprise Growth Marketing Director to build and scale the systems that generate qualified pipeline for Cadence’s enterprise sales team. This role owns demand generation across account-based marketing, virtual and live events, content, digital channels, and conversion, ensuring that awareness created by our broader market efforts turns into active evaluations and revenue.

This is a market-shaping, mission-critical role at the intersection of technology and healthcare. You’ll collaborate across communications, sales, partnerships, product and clinical teams to deliver work that directly improves patient outcomes and shapes the future of proactive care.

What You’ll Do

• Own outcomes in enterprise pipeline generation – from strategy through execution – across account-based marketing, content, digital channels, and conversion.
• Drive measurable results in pipeline creation, conversion rates, and sales velocity, continuously optimizing campaigns, website performance, and channel mix.
• Collaborate with Sales, Partnerships, Design, and Product & Clinical teams to create high-impact, buyer-facing content that supports complex enterprise decision-making.
• Own paid, SEO, and emerging AI discoverability channels, ensuring Cadence is surfaced where enterprise buyers research solutions.
• Define what content gets built and why, ensuring all outputs map directly to pipeline stages, buyer objections, and sales needs.
• Foster a culture of accountability, speed, and high standards, bringing structure and clarity to ambiguous growth opportunities.

What You Need

• 6-10+ years in enterprise demand generation, growth/performance marketing, or revenue marketing, ideally supporting complex, multi-stakeholder sales (health systems or similar).
• Experience with account-based marketing and creating content that directly influences enterprise deals.
• Strong analytical instincts - you think in pipeline, conversion, and revenue impact, not just campaigns or leads.
• Demonstrated ability to translate enterprise buyer research, objection patterns, and sales feedback into content and channel strategy that moves deals forward.
• Experience defining and owning marketing systems and processes in a scaling organization, including