Director, Digital Strategy

About Us

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide.

Role Overview

As a Director, Digital Strategy, you will serve as the day-to-day strategic lead and primary client contact, bridging high-level strategy with execution across omnichannel programs spanning CRM, email, web, search, and emerging platforms. You will sit at the intersection of analytics, strategy, and delivery, requiring the ability to translate digital and AI-driven insights into impactful communications and measurable business outcomes through robust performance frameworks.

You will be a trusted partner to both clients and internal teams, ensuring operational excellence, seamless collaboration, and high-quality deliverables in a fast-paced environment. Success in this role requires strong independence, adaptability, and proactive communication, along with the ability to quickly integrate into cross-functional teams and add immediate value.

Beyond execution, you will contribute to team and capability growth—mentoring junior staff, strengthening client relationships, and identifying opportunities to evolve offerings and drive business impact in an ever-changing digital landscape.

This is a remote position reporting to the Senior Vice President, Digital Strategy.

You will:

Client Partnerships

• Lead and manage client relationships with a high level of professionalism and strategic prowess, acting as the main day-to-day strategic point of contact and a thought partner for client teams
• Shape omnichannel strategy and provide clear, actionable guidance to enable best-in-class execution across global and local teams, while directly leading end-to-end delivery for select clients
• Create and oversee client-ready deliverables, including presentations, emails, and digital content, ensuring they are clear, strategic, and polished
• Lead the integration of AI-powered content generation, predictive analytics, and automation tools to optimize omnichannel communications efforts
• Draft and contribute to insight-driven digital content, including web pages that integrate messaging, UX considerations, and performance goals
• Derive and synthesize insights from analytics, research, and industry trends, and apply them to optimize ongoing and future work
• Support the design and facilitation of client workshops, from omnichannel to digital capability building, change management to team building
• Identify opportunities to evolve strategies based on the rapidly changing digital and AI landscape
• Define and lead measurement strategy across omnichannel programs, including development of KPIs, success frameworks, and performance benchmarks aligned to client business and communications objectives

Leadership and Teamwork

• Lead, mentor, and develop digital team members, fostering a learning environment through training, feedback, and mentorship
• Manage complex, multi-stakeholder relationships while serving as a change agent - guiding clients and internal teams through program and process rollouts, championing best-in-class digital communications, and building alignment around innovative approaches
• Drive day-to-day management of team workflows, ensuring deliverables are tracked, timelines are met, and priorities are clearly communicated
• Support cross-functional collaboration