Director, Content & Social Marketing

About Boulevard

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Role Overview

As the Director of Content Marketing, you will define and lead Boulevard’s content strategy in a rapidly evolving landscape shaped by AI, LLMs, and new modes of discovery.

You will build and scale a modern, multi-format content engine that drives awareness, authority, and demand across channels—ensuring Boulevard shows up where and how today’s buyers actually learn: AI-generated answers, social platforms, peer communities, and trusted industry voices.

You’ll own the strategy and system behind how we tell our story—transforming insights, product value, and customer outcomes into content people actively seek out, engage with, and share.

As a leader, you’ll build and manage a growing team spanning editorial, social, and emerging formats like video—while operating as a player-coach on the highest-impact work.

In this role, you’ll partner closely with Product Marketing, Performance Marketing, Brand, and Customer-facing teams to create a content flywheel that fuels the entire go-to-market motion—from category education to pipeline and expansion.

Key Responsibilities

• Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
• Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats
• Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
• Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing
• Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises
• Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers
• Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
• Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
• Design content for modern discovery, including SEO, AEO, and generative search experiences
• Adapt content strategy to how buyers increasingly engage with content