Director, Commercial Marketing

About the role

Covera Health is hiring its first dedicated Commercial Marketing leader to help scale and mature our commercial growth engine. This is a highly visible, build-from-zero opportunity for a hands-on operator who thrives in ambiguity, knows how to drive measurable commercial impact, and is energized by creating structure, process, and momentum in a fast-growing environment.

Reporting directly to the Chief Growth & Partnerships Officer, this role will partner closely with Commercial leadership to strengthen market awareness, improve pipeline generation, and help evolve how Covera brings its story to market across Employer and Health Plan audiences.

In this role, you will be expected to:

Demand Generation & Pipeline Growth

• Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments
• Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs
• Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership
• Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification
• Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance

Account-Based Marketing & Commercial Strategy

• Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts
• Contribute to market research, buyer persona development, and advisory board programming
• Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning
• Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns

Events, Webinars & Brand Presence

• Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums
• Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up sequencing, and ROI reporting

Sales Enablement & Commercial Support

• Develop sales enablement materials and support commercial teams with relevant content and tools