Digital Marketing Web Specialist

About the Role

Ever.Ag is on a mission to empower agricultural supply chains to feed a growing world — and our website is central to that story. As our Digital Marketing Web Specialist, you'll own the design, build, and continuous improvement of our core digital properties. This isn't a "keep the lights on" role. You'll craft pixel-perfect experiences, ship landing pages that convert, and help ensure Ever.Ag shows up powerfully wherever customers are searching — including AI-driven platforms like ChatGPT, Perplexity, and Google AI Overviews.

You'll work closely with demand generation, content, and design teams in a fast-moving environment where your craft is visible, your impact is measurable, and clean code is genuinely celebrated.

What You'll Do

Web Design & Front-End Development

• Design and build web pages and landing pages using HTML, CSS, and JavaScript — with clean, maintainable code you're proud of.
• Develop and maintain page templates, layouts, and components within WordPress using the Divi builder.
• Translate Figma mockups and wireframes into responsive, pixel-perfect web pages across devices and browsers.
• Author and publish content across the site, ensuring brand alignment, accuracy, and a consistent voice.
• Uphold and evolve our design system: typography, color, spacing, and reusable components.
• Ensure accessibility, cross-browser compatibility, and mobile responsiveness on every page.

HubSpot & CMS Management

• Build and manage landing pages, forms, CTAs, and email templates in HubSpot.
• Maintain HubSpot CMS modules and theme elements that power our marketing campaigns.
• Support the integration between HubSpot and WordPress for seamless lead-gen workflows.
• Oversee day-to-day platform operations: updates, content edits, and site maintenance.

SEO, GEO & Performance

• Implement on-page SEO best practices: metadata, heading hierarchy, structured data, and image optimization.
• Apply Generative Engine Optimization (GEO) strategies so Ever.Ag content surfaces accurately in AI-driven search (ChatGPT, Google AI Overviews, Perplexity, and beyond).
• Structure content with clear, authoritative, citation-friendly formatting to maximize visibility in AI-generated responses.
• Monitor Core Web Vitals, page speed, and technical health using standard analytics and web tools.
• Conduct QA across pages and campaigns to ensure accuracy and a polished experience every time.

UX & Visual Production

• Create wireframes, page layouts, and design prototypes in Figma.
• Improve navigation, CTAs, and conversion pathways based on user behavior and data.
• Collaborate with content and marketing to produce visually compelling, on-brand digital experiences.
• Support creative production of graphics, banners, and web visual assets.

Cross-Functional Collaboration

• Partner with demand gen, content, social, and design teams on web-driven campaigns.
• Coordinate with vendors and developers on infrastructure or complex feature work.
• Support integration of websites from acquired companies into the Ever.Ag digital ecosystem.

What You Bring

• Bachelor's degree in web design, digital media, marketing, communications, or a related field — or equivalent hands-on experience.
• 2–4+ years of experience in web design, front-end development, or web authoring.
• Proficiency in HTML, CSS, and JavaScript for building and editing web pages.
• Experience designing and building in WordPress and HubSpot.
• Proficiency with Figma for wireframing and design.
• Understanding of SEO and experience with on-page optimization best practices.
• Familiarity with performance monitoring tools (e.g., Google PageSpeed Insights, Lighthouse).
• Solid understanding of responsive design and cross-browser compatibility.
• Excellent attention to detail and a commitment to delivering polished, branded experiences.
• Strong communication skills and the ability to work collaboratively across teams.
• A portfolio or examples of web design and development work is preferred.