Digital Marketing Manager
About the role
What Makes Us Stand Out
Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission.
As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness.
The Role
This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps). You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.
You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline. You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.
This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.
Who You’ll Work With
- You’ll report to the Sr. Director of Demand Generation and partner closely with:
- Demand Gen Managers (DGMs) running campaigns across LMN, Greenius, and SingleOps — they brief you on pipeline priorities; you translate those into digital action
- Content Marketing Manager on the joint SEO/AEO program—they own editorial strategy; you own the technical foundation
- Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration
- External paid media agency: you’re their primary Granum contact–with significant support from the DG team