Design Director, PR & Communications

About the Role

Resident is seeking an experienced Design Director, PR & Communications to lead the creative direction and visual execution of internal and external communications across the organization. Reporting to the VP of Brand & Creative, this role will serve as a key steward of brand integrity while helping shape how our parent company, Ashley Furniture, communicates to employees, partners, media, leadership, and customers. This role requires a highly strategic and editorial-minded creative leader with exceptional taste, strong communication instincts, and the ability to translate complex ideas into clear, compelling visual storytelling. The ideal candidate brings a balance of creative excellence, organizational leadership, operational rigor, and hands-on execution. You will lead a team responsible for developing communication-driven creative across presentations, executive communications, PR campaigns, social content, events, internal initiatives, and brand storytelling moments — ensuring every touchpoint feels cohesive, elevated, and aligned with Ashley’s evolving brand identity.

What You’ll Be Doing

Brand Leadership & Communications Strategy

• Lead and evolve the visual identity of Ashley’s internal and external communications
• Ensure consistency and brand integrity across all communication touchpoints, including executive messaging, PR initiatives, presentations, events, internal campaigns, social, and marketing collateral
• Partner closely with PR, Communications, Marketing, HR, and Executive Leadership teams to translate business objectives into compelling creative solutions
• Help define and maintain communication-focused brand systems, templates, and style guides
• Elevate the overall quality, clarity, and sophistication of Ashley’s visual storytelling

Creative Direction & Execution

• Oversee the development and approval of creative assets across digital, print, experiential, and presentation-based communications
• Provide hands-on creative direction while maintaining a high standard of design excellence and attention to detail
• Develop compelling visual narratives that simplify complex information and strengthen audience engagement
• Bring an editorial mindset to storytelling, layout, typography, motion, and content hierarchy
• Ensure work is both visually impactful and strategically effective

Team Leadership & Creative Operations

• Inspire, mentor