Demand Generation Manager, Tree Care
About the role
What Makes Us Stand Out
Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission.
As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry!
Our culture and growth has been recognized with multiple awards, it’s a great time to join!
- Comparably 2024 #23/100 Leadership Teams
- Comparably 2024 #63/75 Employees
- #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!)
- #6 of Atlanta Inno’s 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!)
- Inc. Magazine’s 2023 Best Places to Work
- Inc. 5000: #131 of 2024 Regional America’s Fastest Growing Companies (Our third year in a row!)
- Inc. 5000 America's fastest-growing private companies (Our third year in a row!)
- Certified Great Place to Work Canada 2024
About the Role
We're looking for a demand gen manager to own the new-logo pipeline for our tree care segment. You'll set the strategy, build the quarterly campaign plan with input from your key stakeholders, read the signals coming back from the market, and make the calls on what to do next.
Tree care is a distinct market — different ICP, different buying motion, different operator profile than the rest of our business. It's not a scaled copy of what works elsewhere; it needs its own program, run by someone who'll go deep on the segment and own the numbers end-to-end.
This is an individual contributor role on a fast-moving demand gen team. You'll have full revenue accountability for tree care new-logo pipeline, but you won't be doing it alone — campaigns get built in close partnership with Brand & Events, Partnerships, Digital, Content, Product Marketing, and our Market Engagement team. The numbers and the programming are yours; the work is collaborative.
If you're the kind of demand gen marketer who reads pipeline data the way some people read box scores, who knows when a campaign is working before anyone seeks out updates from you, and who'd rather own one segment well than ten segments shallowly — keep reading.
Who You'll Work With
You'll report to the Sr. Director of Demand Generation and partner closely with:
- Product Marketing on positioning, ICP, messaging frameworks, competitor & market landscape, and product webinars — they're your source of truth on what we're saying and to who
- Brand & Events on trade shows, partnership webinars, and other in-person and virtual events
- Digital team on paid media, SEO, and website optimization
- Content team on blog posts, case studies, and email nurture sequences
- Market Engagement team on outbound sequences and account-based programs
- Sales team on feedback loops, lead handoff, and pipeline acceleration