Customer Marketing Manager, Adoption & Lifecycle

The Role

We are seeking a Customer Marketing Manager, Adoption & Lifecycle to own and scale Bloomerang’s onboarding and adoption strategy as a key driver of customer value, retention, and revenue growth. This role sits at the intersection of lifecycle strategy, product adoption, and business impact, leveraging AI, automation, and behavioral data to build scalable, high-performing customer experiences.

This is a program ownership role—not just campaign execution—responsible for designing, executing, and continuously optimizing lifecycle systems that drive measurable outcomes. You are a data-driven marketer with SaaS experience in Customer, Lifecycle, or Product Marketing, with a proven track record of improving onboarding, driving feature adoption, and supporting expansion through targeted, multi-channel programs.

You operate effectively in fast-paced, ambiguous environments, using data to inform decisions and drive end-to-end execution. Additionally, you’re a data-driven SaaS marketer with experience in lifecycle, customer, or product marketing, and a track record of translating insights into impactful, multi-channel programs that leverage agentic AI.

You’ll partner cross-functionally with Product, Product Marketing, Customer Success, and Revenue teams to translate business goals into impactful customer experiences across email and in-app channels in addition to helping with general customer communications as needed. This role also supports customer-facing initiatives, including webinars and virtual events, to drive engagement, education, and value realization.

What You Will Do

• Own and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growth
• Build and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testing
• Develop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scale
• Translate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansion
• Establish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programs
• Partner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through data
• Own programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and education

What You Need to Succeed

• At least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenue
• Strong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation