Customer Manager, Distributors & Grocery

Who are we?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come!

Customer Manager, Distributors & Grocery

As the Customer Manager for Distributors & Grocery at trü frü, you will play a pivotal role in driving growth and building deep customer partnerships. Working closely with an experienced National Account Manager, you will develop and execute strategic plans that deliver strong sales results and lasting customer value. You will guide a broker team, ensuring flawless execution and alignment with company goals across distributors and grocery accounts in the Eastern United States.

This role is remote, but needs to be in the Northeastern United States to be near customers.

What you’ll do

• Manage and grow relationships with key distributors including UNFI, KEHE, and C&S, as well as select grocery retailers such as Harris Teeter, Big Y, Giant Eagle, Price Chopper, Weis Markets, and Alliance Retail Group.
• Develop and implement consistent distributor strategies and processes that align with trü frü’s overall business objectives.
• Partner closely with the broker team to maximize sales effectiveness, creating clear and actionable customer plans that can be executed consistently across accounts.
• Drive flawless execution of sales strategies including demand forecasting, trade expenditure management, and new item launches.
• Build and communicate compelling, customizable sales stories that equip the broker team to win at the customer level.
• Collaborate cross-functionally with Marketing, Finance, and Supply Chain to ensure sales plans are financially viable and operationally sound.
• Regularly assess performance against KPIs, keeping brokers and team members motivated and focused on delivering results.
• Drive digital commerce fundamentals, ensuring trü frü’s products have accurate images, pricing, and descriptions across all relevant platforms.
• Leverage strong negotiation skills to achieve mutually beneficial outcomes with distributors, retailers, and broker partners.
• Travel frequently to trade shows and customer meetings to nurture and grow the business.

What you’ll bring to trü frü

You are…

• A passionate retailer partner and brand enthusiast who shows up as an authentic ambassador for trü frü.
• Entrepreneurial and agile, with a knack for creative problem-solving and the ability to adapt quickly to shifting priorities.
• Execution-focused and highly organized, consistently driving initiatives to completion with efficiency and accuracy.
• A strategic communicator who builds strong, collaborative relationships with both internal and external stakeholders.
• Data-driven, with the ability to translate complex data into actionable insights and strategic plans that produce real results.

You have…

• Bachelor’s degree in Business Administration or a related field.
• 2–3 years of experience in a sales function, preferably within the CPG industry.
• Strong communication, negotiation, analytical, and influencing skills.
• Proficiency in Microsoft Suite and experience with Nielsen/IRI.
• Knowledge of MAPS strategy.