CRM Specialist

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Fanatics Betting & Gaming is seeking a CRM Specialist to support the development and execution of its customer lifecycle strategy. This role reports to the Senior Manager, Commercial CRM, and will be responsible for building and managing CRM communications.

Responsibilities

• Develop and manage CRM communications strategy across email, push, and in-app messaging channels, covering customer activation, engagement, and retention.
• Build and maintain structured communication calendars aligned to the sporting calendar, product launches, and key lifecycle moments.
• Execute campaigns end-to-end — from brief creation through QA and deployment — within platforms such as Xtremepush and MovableInk for personalization.
• QA all campaign assets prior to execution to ensure each send is tested and functions as expected.
• Analyze campaign performance and translate results into strategic recommendations and optimizations.
• Develop detailed campaign briefs that clearly communicate objectives, segmentation, channel requirements, KPIs, and timing to creative and operations partners.
• Partner with Promo Ops, Product, Commercial Strategy, Creative, and Customer Service teams to align on retention and lifecycle strategy to improve the overall customer experience.
• Work with the analytics team to support campaign reporting and identify new data attributes for segmentation and personalization.
• Identify and implement AI tools and workflows to improve efficiency across planning, copy, segmentation, and analysis.
• Monitor industry trends in sports gaming and lifecycle marketing to inform strategy.