Creative Strategist, UK (9 month contract)

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re looking for a Creative Strategist to join our UK Local team on a 9-month contract. We are looking for an experienced Creative Strategist with the analytical skills to step-change our growth marketing creative performance. We want you to build and deliver a plan that drives both heart-tugging brand impact and a measurable improvement in commercial performance.

Reporting to the Director of Growth Marketing (UK), you’ll be the "voice of the consumer," translating deep insights and channel learnings into clear, actionable creative direction. You’ll bridge the gap between data-driven growth and high-fidelity brand storytelling, acting as the primary creative partner for our media agencies and global teams.

We are a remote-first team, so this role is fully remote and UK-based. However, we love a bit of face-to-face time, so you’ll need to be able to visit our London office at least once a month. The global crossover: Because we operate as a truly global team, you’ll be collaborating closely with our creative powerhouses in Australia. This requires a bit of schedule flexibility for early morning calls (typically 7-8am) to ensure we’re aligned and moving at pace across time zones.

If you worked here this past month here are some things you might have been involved in

• Built and scaled the UK creative engine: You’d be reviewing our existing strategy and performance, to build a repeatable strategy across Meta, YouTube, and offline formats like print to ensure we’re showing up effectively across the whole funnel.
• Crafted "strategically sharp" briefs: You would have written inspiring briefs that didn't just ask for "an ad," but defined the specific audience tension and the commercial problem we’re trying to solve.
• Led our Meta agency partner: You’d have spent time providing clear strategic feedback and priorities to our external performance agency, pushing them to improve iteration speed and creative quality.
• Masterminded a testing roadmap: You wouldn't just be "guessing"—you’d be defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign.
• Collaborated on Limited Editions: You might have provided the UK "lens" for a global product launch, ensuring our cultural nuances were represented while staying true to the global brand.

Let’s talk about you

You’re a strategic thinker with a bias for action

You don't wait for a brief to land on your desk to identify a ga