Creative Director, Copy
About the role
Who We Are
Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We study the 'why' behind health decisions and create creative solutions that inspire meaningful change.
About the Role
We are looking for a Creative Director to lead and inspire teams of art directors and copywriters in delivering outstanding healthcare marketing campaigns. We are looking for a strategic thinker and an experienced creative who is passionate about science, healthcare marketing, and human decision-making. If you enjoy guiding teams, mentoring creatives, and shaping impactful campaigns, this role is a great fit.
You will report to the EVP, Group Creative Director in this role.
What You'll Do
- Oversee all creative output on assigned brands, ensuring strategic, compelling, and high-quality execution across art and copy.
- Manage teams of Art Directors and Copywriters, promoting professional growth and creative excellence.
- Lead brand storytelling and creative direction, shaping campaigns that resonate with healthcare professionals and patients.
- Ensure alignment with brand strategy and compliance guidelines, balancing creativity with regulatory constraints.
- Collaborate with Account, Strategy, Behavioral Science, and Project Management teams, ensuring that work is on-brand, on-time, and on-budget.
- Drive concept development for pitches, campaigns, and brand planning, leading teams in brainstorming and ideation.
- Present and advocate for creative work to clients and team members, confidently defending strategic and creative decisions.
- Oversee hiring and performance management of creative team members, ensuring a high standard of talent and output.
Who You Are
- An experienced creative leader with a copy background, with at least 8+ years of pharma or healthcare marketing experience.
- A strategic thinker and storyteller, able to translate complex medical and scientific information into engaging marketing materials.
- An inspiring mentor, dedicated to nurturing talent and elevating the quality of work.
- A strong communicator, with excellent presentation and persuasion skills.
- Resilient and adaptable, able to navigate the evolving needs of pharma marketing and regulatory requirements.
- Innately curious and innovative, continuously exploring new creative approaches and industry trends.
- A collaborative leader, encouraging a culture of teamwork and cross-functional partnership.
Work Environment & Benefits
Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off.