Creative Director
About the role
As Creative Director, you will define and lead Boulevard’s creative vision, bringing our brand to life in ways that are bold, differentiated, and deeply resonant with the unique, expressive world of self-care businesses.
Boulevard serves some of the most creative, design-forward entrepreneurs in the world, spa owners, salon operators, and medspa professionals who care deeply about aesthetics, experience, and craft. Your role is to ensure our brand not only meets that bar, but sets it.
You will own how Boulevard shows up visually and experientially across every touchpoint, building a cohesive, modern, and scalable creative system that fuels awareness, affinity, and demand.
As a leader, you’ll guide and grow a multidisciplinary creative team while operating as a player-coach on the highest-impact work. You’ll partner closely with Brand, Content, Product Marketing, Demand Gen, and Product Design to translate strategy into breakthrough creative that drives business outcomes.
You’ll raise the bar for craft, storytelling, and creative effectiveness—ensuring everything we put into the world feels intentional, inspiring, and unmistakably Boulevard.
What you’ll do here:
- Set and evolve Boulevard’s creative vision—ensuring a distinctive, cohesive, and elevated brand presence across all channels and touchpoints
- Translate brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential
- Lead the development of large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline
- Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats
- Operate as a player-coach—providing hands-on creative direction on key initiatives while mentoring and elevating the team
- Establish and uphold a high bar for creative quality, consistency, and craft across all outputs
- Own and evolve Boulevard’s visual identity system, ensuring it is both differentiated and scalable across the business
- Partner closely with Brand, Content, Product Marketing, and Demand Gen to bring unified storytelling to life across the full customer journey
- Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces
- Lead creative reviews, provide clear and actionable feedback