Content Writer

What Do We Do?

Triple Whale is the complete intelligence platform that helps ecommerce brands confidently understand what's working in their business, what's not, and what they should do next.

We pull all your data into one place, give you the measurement tools to actually trust it, then use the smartest AI in the industry to translate it into insights and recommendations. From there, you get tools to put those insights to work — from AI agents that generate creative and take action on your behalf, to automations that make the rest of your tech stack smarter and more effective.

More than 60,000 brands like Pressed Juicery, Ouai and True Classic trust Triple Whale to grow faster with fewer resources — uncovering opportunities and acting on them at a scale that would be impossible manually.

What You're Applying for

Triple Whale is growing, and so is our need for high-quality, high-impact content. We’re looking for a versatile content marketer who can help us scale our content engine while turning Triple Whale’s proprietary ecommerce and advertising data into stories the market actually cares about.

This role is critical to fueling our brand storytelling, product launches, partner marketing initiatives, and data-driven thought leadership. We need a Content Writer who can not only write clearly, but also identify the “so what” inside complex ecommerce data and translate it into compelling reports, blogs, social concepts, executive POVs, and campaign assets.

What You’ll Do

• Support key content programs across a wide set of initiatives
• Write blogs, long form guides, and campaign content for product launches
• Analyze and produce data-driven benchmarks reports from Triple Whale's proprietary ad performance data
• Partner with BI, data, product marketing, and subject-matter experts to scope data requests, interpret findings, and validate takeaways
• Create content designed to perform across both traditional search and AI discovery surfaces (Google AI Overviews, ChatGPT, Perplexity, Claude, etc.)
• Contribute co-branded assets with key partners (Klaviyo, Postscript, ShipBob & more)
• Ghostwrite bylines and executive thought leadership content

What You’ll Bring

• SaaS content marketing experience: You’ve created content that drives engagement and conversions in a B2B software environment
• Ecommerce experience: You know the lingo, the trends, and the pain points of direct-to-consumer brands
• Data-driven storytelling: You’re comfortable working with ecommerce ad performance data, and you know how to turn numbers into a clear, compelling narrative
• Content versatility: You’re comfortable writing blog posts, reports, playbooks, marketing collateral, and lifecycle emails
• Content distribution instincts: You can identify the strongest hooks, data points, quotes, and takeaways from a piece of content, then translate them into promotional content
• AI fluency: You use AI as a co-pilot to speed up the content production process, while bringing the original thinking, judgment, and voice that make content worth reading
• Executional excellence: You have the resourcefulness to take a project from concept to completion
• Collaborative mindset: You're excited to work closely with marketers, PMs, analysts, execs, and agency partners
• Triple Whale experience is a major bonus.

Our Values

• We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.
• We Move (Very!) Quickly: The speed at which w