Content Producer (Freelance)

About this position:

We’re looking for a Content Producer who’s equal parts trend-spotter, content creator, and creative problem solver. You’re the person who’s always thinking, “this would hit for our brand” and then actually bringing it to life.

This role is at the core of our content engine. You’ll work closely with the Senior Social Content Manager to ideate, create, and evolve content that not only looks good – but performs. From tapping into culture to shaping repeatable content, you’ll help ensure everything connects back to strategy, audience behavior, and what’s actually resonating.

This isn’t about chasing every trend. It’s about knowing which ones are worth it – and making them feel like our brands.

What you'll be doing:

Content Ideation & Development

• Develop social-first content ideas across TikTok, Instagram, and emerging platforms
• Bring forward trend-inspired concepts and original ideas that feel fresh, not forced
• Partner with the Senior Social Content Manager, Social Media Manager, and Community Manager to ensure content aligns with brand strategy and campaign goals
• Help build and evolve content series, formats, and creative over time
• Contribute to shaping the brand’s voice and presence on social through content decisions and creative instincts
• Collaborate with cross-functional teams (social, creative, strategy, influencer) to bring ideas to life

Trends & Cultural Relevance

• Stay deeply tapped into social: trends, sounds, formats, creators, and platform shifts
• Identify trends early and translate them into brand-relevant content quickly (and thoughtfully)
• Understand the why behind trends, not just the execution

Production & Execution

• Shoot and capture content (primarily on iPhone) in both planned and real-time environments
• Edit short-form video with a strong sense of pacing, hooks, and storytelling – from quick-turn native edits to more polished executions using transitions, motion design, text animation, and layered effects when appropriate
• Bring ideas from concept → execution → final delivery with a platform-first mindset
• Create and iterate on content quickly, balancing speed with quality

Performance & Optimization

• Help turn monthly and quarterly insights into new content opportunities
• Help identify patterns across high- and low-performing content (hooks, formats, themes)
• Apply learnings from test-and-learn roadmaps to future content