Content Marketing Manager

Who We Are

Impiricus is the first and only AI-powered HCP Engagement Engine. In 2025, Deloitte named Impiricus the #1 fastest growing company in North America for their prestigious Fast 500 list. Founded by a practicing physician and a senior pharmaceutical executive, Impiricus was created to transform how life sciences companies support physicians. We ethically connect HCPs to pharma resources, reduce go-to-market costs and accelerate patient access to the treatments they need.

With our unique access to the largest opted-in network of HCPs, their insights, and clinical expertise, we are the leading provider of AI technology and real-time channels that life science companies need to deliver clear, reliable, and evidence-based resources directly into the hands of HCPs. Guided by a council of 2000+ trusted HCP advisors, we ensure every interaction is clinically meaningful, ethically grounded and leads to better patient care.

Job Summary

Impiricus and DocUpdate are seeking a strategic, insight-driven Content Marketing Manager to build and scale our content engine. This role goes beyond content creation—you will define how and why we communicate with healthcare professionals (HCPs), shaping messaging that resonates across specialties and drives meaningful engagement.

We are looking for a content-driven, social-first marketer who can translate audience insight into engaging, scroll-stopping content and scalable formats that turn attention into interaction.

You will act as the voice of the customer, identifying trends across physician audiences, understanding what matters to them, and translating those insights into high-performing content and campaigns. You will own both the strategy and execution of content across social and lifecycle channels.

This role requires someone who doesn’t just execute—but questions, refines, and elevates strategy:

• What should we be saying?
• Who are we saying it to?
• Why will it resonate now?

This role will also require a strong analytical mindset—using performance data to determine what’s working, why it’s working, and how to scale top-performing creative and messaging across channels.

We’re looking for a self-starter and strategic thinker who thrives in fast-paced environments and can connect dots across physician conversations, industry trends, and performance data to build a repeatable, high-performing content system.

Key Responsibilities

Content & Social Media Management

• Define and refine content strategy by identifying what resonates across different physician specialties and audience segments, and aligning messaging, format, and distribution accordingly.
• Own day-to-day content planning, creation, and publishing across Facebook, Instagram, TikTok