Content Lead

Position

Reporting to the Vice President of Marketing and Communications, with a dotted line to the Vice President of Digital Programs and Education, the Content Lead drives the execution of Power to Decide's content strategy by leading content creation, editorial quality, and workflows across multiple platforms to advance sexual and reproductive well-being for all, with a strong focus on Bedsider and AbortionFinder.

What You'll Do

You'll think big, move fast, and bring structure to creative ambition. In this role, you will straddle the Marketing/Communications and Digital Teams to produce content, manage editorial workflows, and ensure every piece of content is high-quality, impactful, and aligned with our mission.

What We're Looking For

You are an experienced content leader with a proven track record as a writer, copy editor, team manager, and growth-oriented strategist. You bring deep expertise in sexual and reproductive health content. You know how to build systems that scale across channels without sacrificing quality.

Key Responsibilities

Content Creation & Editorial

• Write and produce a high volume of high-quality, audience-facing content (articles, scripts, video copy, and more), primarily across Bedsider and AbortionFinder
• Lead and oversee the quality and final review of content across the organization, ensuring consistency, excellence, and brand alignment across all content outputs
• Set and reinforce standards for tone, accessibility, and inclusivity across brands
• Concept and drive audience-first, culturally relevant storytelling, content ideas, and campaigns that engage young audiences across platforms
• Develop and execute timely, rapid-response content during critical moments and emerging reproductive health developments
• Optimize and maintain website content within content management systems (CMS) using SEO/AEO best practices, including homepage messaging, accessibility updates, and other product-specific content enhancements
• Collaborate with the Senior Manager, Editorial and Marketing to forecast and execute an organizational content calendar

Strategy & Roadmap

• Lead the roadmap and execution of consumer content strategy for Bedsider and AbortionFinder, while overseeing broader organizational content strategy across Power to Decide
• Establish editorial standards rooted in health education and decision-making science
• Evaluate and utilize data analytics, audience insights, and evidence-based research to inform and refine content strategy
• Oversee execution of the video strategy for consumer-facing content, ensuring alignment with audience needs and platform trends
• Stay current on industry trends and best practices in content creation, health education, and digital marketing

Spanish-Language & Cultural Relevance

• Oversee culturally relevant translation and adaptation of content for Spanish-speaking audiences
• Contribute to Spanish-language content creation if bilingual proficiency allows