Channel Manager - SEM

You Will

• Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads.
• Scale SEM spend efficiently: grow budgets toward $50M+ annually while maintaining target CAC and ROAS.
• Build incrementality measurement: design and run geo-lift studies, holdout tests, and brand/non-brand incrementality analysis.
• Optimize the full funnel: partner with Product and Engineering to improve post-click conversion from landing page through booked appointment.
• Partner directly with Engineering and Data Science: own tracking implementation, attribution infrastructure, and performance reporting.
• Leverage AI tools: Build and run AI agents in Claude Code that automate keyword expansion, ad copy generation, bid optimization signals, and competitive intelligence.

Who You Are

• 8+ years of SEM experience with deep hands-on expertise in Google Ads at scale.
• You have managed annual SEM budgets of $50M+. You know what it takes to scale spend while maintaining efficiency.
• You are a technical marketer. You work directly with Engineering and Data Science teams. You can write SQL and build dashboards.
• You measure what matters: incrementality testing, geo-lift studies, or MMM. You optimize for booked appointments, not vanity metrics.
• You own the full funnel: post-click optimization and conversion rate improvement with Product and Engineering.
• You actively manage AI agents as part of how you operate. Orchestrating AI is already part of your workflow.
• You want to own something. This is a single-IC role with a wide scope and real autonomy.

Compensation and Benefits

• The expected base pay range for this position is $152,000 - $190,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.
• We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement