Business Development Representative - USA (12-months Fixed-Term Contract - Renewable)

About the team:

You will be joining our Enterprise team, which is focused on bringing Goodnotes to the professional industry space. We work with businesses and organisations across international markets to help them unlock the full potential of digital paper in their day-to-day workflows. The USA is one of our most important growth territories, and this BDR role is at the front line of that expansion — generating the pipeline that fuels our enterprise sales motion.

About the role:

As a Business Development Representative for the USA, you will own top-of-funnel pipeline generation across your assigned territory, identifying and qualifying new business opportunities and handing off Sales-Qualified Leads and Deals (SQLs) to our Account Executive team. You will be the first point of contact for many prospective customers in the Mid-Market and Enterprise sector, setting the tone for what it feels like to work with Goodnotes. You will work closely with our Sales, Marketing, Customer Success, and Product Development teams to execute targeted outbound campaigns, follow up on inbound leads, and continuously refine your approach based on data and feedback.

This is the role for you, if you’re excited to work on the things listed below:

• Own your pipeline: Take full responsibility for prospecting and outbound activity across your US territory — researching target accounts, identifying key decision-makers, and building a consistent flow of qualified opportunities for the AE team.
• Generate and qualify SQLs: Conduct high-volume, high-quality outreach via email, phone, LinkedIn, and other channels to engage prospects, run discovery conversations, demo Goodnotes, and qualify leads against defined criteria before passing them to Account Executives.
• Execute multi-channel sequences: Design and run structured outbound sequences that combine personalised messaging, calls, and social touches — iterating based on open rates, reply rates, and conversion data.
• Educate and spark curiosity: Act as a knowledgeable first point of contact for prospects, helping them understand what Goodnotes is and why it matters for their business — without overselling before the right conversation has been set up.
• Book and brief AEs: Schedule discovery calls and demos or follow-up meetings for Account Executives, ensuring smooth handoffs with thorough context and qualification notes so no momentum is lost.
• Support field and digital events: Represent Goodnotes at US-based industry events, webinars, and conferences to generate leads and build brand awareness.