Brand Designer

Job Description

We’re looking for a Brand Designer with strong web and UX sensibilities to help shape how Tailscale shows up across our digital experiences.

This is a hands-on role for someone who cares deeply about craft, but also understands that great design is measured by how it performs. You’ll design and iterate on key web experiences, from landing pages to campaign surfaces, balancing brand expression with usability, clarity, and conversion.

You’ll work closely with web, growth, and content teams to create experiences that feel cohesive, intuitive, and distinctly Tailscale. This role is ideal for a designer who can move fluidly between visual design and UX thinking, and who enjoys seeing their work come to life in production.

Key Responsibilities

Design high-quality web experiences

• Design landing pages, feature pages, and campaign experiences that are visually compelling and easy to use.
• Apply strong hierarchy, layout, and interaction thinking to improve clarity and user flow.
• Balance brand expression with usability and performance goals.
• Understand and apply accessibility and inclusive design principles.

Translate brand into scalable web systems

• Work within and extend our design system to create reusable, scalable components.
• Improve templates, layouts, and patterns used across the site.
• Ensure consistency while evolving the brand for digital environments.

Effectively manage projects and timelines

• Own moderately complex projects and initiatives end-to-end, not just tasks, with guidance from Brand Design Lead.
• Surface project ambiguity early and identify potential blockers, proactively proposing actionable solutions.
• Prioritize deadlines effectively, balancing speed, quality, and craft to consistently deliver polished, production-ready assets across digital and print.
• Maintains organized component and asset libraries that scale across the team, enabling others to easily adopt and build on established systems.

Support experimentation and iteration

• Collaborate with the growth team on testing and improving page performance.
• Thoughtfully iterate on designs based on data, feedback, and evolving priorities.
• Proactively identify opportunities to improve user experience across key journeys.

Collaborate cross-functionally

• Partner closely with web developers to ensure designs translate cleanly into production with minimal to no rework.
• Work with marketing and content teams to bring campaigns and narratives to life across multiple platforms: print, digital, and motion.
• Clearly and confidently explain design rationale and tradeoffs, understanding when to compromise and when to stand firm in design decisions.
• Proactively communicate: share project status updates without prompting and provide timely, constructive, and actionable feedback on others’ work as needed.