AVP, Commercial (Employers)

About the role

Covera is seeking a highly strategic and execution-focused leader to build and drive go-to-market efforts specifically with large self-insured employers. In this role, you will scale our employer channel, grow revenue, and help shape solutions that directly meet employer needs.

The ideal candidate thrives in ambiguity, is energized by building from scratch, and is equally comfortable engaging C-suite executives and building a pipeline from scratch.

In this role, you will be expected to:

• Identify, develop, and close new business opportunities with large self-insured employers.
• Own the full sales cycle with employer clients, from outreach through contracting and launch.
• Build strong relationships with employer stakeholders, including HR, Benefits, Total Rewards, Finance, and executive leadership.
• Serve as a trusted advisor to employers on healthcare quality, cost management, and employee outcomes.
• Partner with Product, Clinical, and Analytics teams to align employer needs with Covera’s offerings.
• Shape messaging and materials tailored to employer value propositions (cost savings, outcomes, employee experience).
• Provide direct employer market feedback to inform product development and pricing.
• Represent Covera at employer-focused events and industry forums.

Special Considerations:

This is a quota carrying position. The target total compensation for this role is % base salary plus % achieved through hitting sales targets.

Although we are a remote-first company, this role involves periodic travel to meet with prospects and partners in-market, as well as to attend select industry events. Because this is a newly created position, travel needs will vary and evolve over time. Most likely we anticipate this being trips 2x per month, for 3 days per trip.

Requirements:

• 5+ years of progressive leadership experience in go-to-market, business development, or commercial strategy, within healthcare, benefits, or digital health.
• Strong understanding of self-insured employer benefits strategy and decision-making processes.
• Strong understanding of the employer benefits ecosystem, including large self-insured employers, brokers, TPAs, payers, etc. Familiarity with value-based care and reimbursement frameworks strongly preferred.
• Experience selling into HR/Benefits leaders and employer buying committees.
• Proven track record of building and closing complex, multi-stakeholder ent