AVP, Commercial (Brokers)

About the role

Covera is seeking a highly strategic and execution-focused leader to build and scale go-to-market efforts with brokers and benefits consultants. This role focuses on developing partnerships that drive downstream employer adoption through broker channels.

The ideal candidate thrives in ambiguity, is energized by building from scratch, and is equally comfortable engaging C-suite executives and building a pipeline from scratch.

In this role, you will be expected to:

• Identify, develop, and close partnerships with national and regional brokers/consultants.
• Build and manage relationships with broker leadership, producers, and practice leaders.
• Enable brokers to successfully position and sell Covera solutions to their employer clients.
• Develop broker enablement strategies, including training, materials, and co-selling approaches.
• Collaborate with Product and Marketing to ensure messaging resonates within the broker ecosystem.
• Influence how Covera solutions are incorporated into broker benefit recommendations and portfolios.
• Provide insights on broker market dynamics to inform GTM strategy and partnerships.
• Represent Covera at broker and consultant industry events.

Special Considerations:

This is a quota carrying position. The target total compensation for this role is % base salary plus % achieved through hitting sales targets. Although we are a remote-first company, this role involves periodic travel to meet with prospects and partners in-market, as well as to attend select industry events. Because this is a newly created position, travel needs will vary and evolve over time. Most likely we anticipate this being trips 2x per month, for 3 days per trip.

Requirements:

• 5+ years of progressive leadership experience in go-to-market, business development, or commercial strategy, within healthcare, benefits, or digital health.
• Strong understanding of the broker/consultant landscape and how they influence employer decisions.
• Strong understanding of the employer benefits ecosystem, including brokers, TPAs, payers, etc. Familiarity with value-based care and reimbursement frameworks strongly preferred.
• Proven track record of building and closing complex, multi-stakeholder enterprise deals from prospecting through contract execution. History of quota-carrying success.
• Demonstrated ability to design and execute GTM strategies from scratch in fast-scaling or developing environments.