Associate, SEO Strategy

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

The Role

The Associate, SEO & ASO Strategy is a growth-oriented professional dedicated to driving organic performance across the entire digital discovery funnel—from search engine results pages to the app stores. With 1+ years of experience, you aren't just executing tasks; you are building a foundational mastery of how brands win in a multi-platform world.

This role is designed for a perpetual learner. You will bridge the gap between traditional SEO, AI-driven search (AIO / GEO), and App Store Optimization (ASO). We don’t expect you to know everything on day one, but we do expect the intellectual curiosity to dive deep into new algorithms and the drive to future-proof our clients' visibility.

While DEPT® is a remote-first company, this role requires candidates to be located in the Pacific time zone due to client restrictions.

Core Responsibilities

Execution & Delivery

• Support foundational initiatives including technical audits, keyword mapping, schema implementation, and website migrations.
• Execute App Store and Google Play Store optimizations, including keyword research for app metadata, creative asset coordination, and conversion rate testing.
• Assist in optimizing for generative search environments (AIO/GEO) through semantic analysis and synthetic query testing.
• Own the lifecycle of deliverables, ensuring timelines are met with precision and proactive communication.
• Manage deliverables from inception to completion, maintaining project plans and timelines with precision.
• Define upfront client SEO requirements and site changes to increase quality traffic, maximize site performance, and drive client value.
• Manage the development of deliverables and coordinate directly with internal teams.

Learning & Development

• Actively participate in internal training sessions covering advanced ASO, technical SEO, and emerging AI tools.
• Stay ahead of the curve on Apple/Google algorithm updates and share actionable flash reports with the broader team.
• Assist in running alpha/beta tests for new strategies—whether it's a new schema type or an ASO creative experiment.

Client Management

• Serve a key supporting role in client relationships, participating in client calls and assisting with consistent communication and follow-up.
• Provide consistent and well-structured follow-up on the status of SEO recommendations for clients.
• Assist in preparing materials for weekly meetings, performance reviews, and quarterly business reviews.

Performance & Reporting

• Help build and interpret dashboards (GA4, GSC, App Store Connect, Looker Studio) that connect web and app performance to bottom-line business results.
• Perform ongoing/monthly analysis and reporting to identify further optimization opportunities for each client.
• Help connect SEO/GEO/ASO KPIs to business.