Associate, Paid Search
About the role
Job Summary
Real Chemistry is looking for an Associate, Paid Search to join our growing team!
As an Associate, Paid Search, you will be responsible for planning and leading paid search campaigns, implementing best practices, monitoring the latest trends, and generating insights for reports. This individual is a large contributor to the overall success of the business as they will lead the day-to-day management of several paid search accounts and help develop strategies to drive future account performance.
We are looking for a teammate, willing to provide support where needed with other miscellaneous projects and planning. This position requires collaboration with other media channels, as well as with Account and Analytics. The ideal candidate will show strong interest in analytics as our approach to search, both paid and organic, is heavily data driven. You will report to the Senior Associate of Paid Search and work closely with account & project leads.
Responsibilities
- Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
- Manage large search campaign budgets and adjust/optimize as needed, providing key recommendations to account teams and clients
- Conduct keyword trend and audience research in tandem with analytics team members to advise paid search recommendations
- Create ad content and keyword builds for market deployment that align with the overall paid search strategy and standard methodologies
- Track and report performance regularly in cohesion with account teams and analytics teams, generating insights that paint a cohesive story for clients
- Partner with the senior associate to develop outstanding paid search strategies and campaigns
- Work with the analytics team and other senior members of management to interpret search market analyses and identify key search successes and opportunities
- Assist with billing processes by tracking campaign spend, reconciling invoices, and supporting accurate documentation
Required Skills & Experience
- Bachelor’s degree or higher; AdWords & Bing Ads certification preferred
- A demonstrated passion for and understanding of search marketing.
- 0-1 years’ experience in paid search media buying, strategy, or integrated communications – the ideal candidate has a basic understanding of all digital media subject areas
- Comfortable working on multiple initiatives at once, adhering to all internal and external deadlines
- Strong attention to detail and interpersonal skills