Associate Director, Public Relations

Position Overview

Brilliant Earth is seeking a dynamic leader to oversee public relations initiatives. This role will be responsible advancing our mission and promoting our brand values through strategic media relations and external communications. The ideal candidate has demonstrated experience as a strategic marketing and PR leader who has conceived, executed, and maintained public relations, corporate communications, and event planning for premium consumer brands, with a strong focus on both physical retail environments and broader brand storytelling.

Key Responsibilities

• Develop and implement comprehensive PR strategies to build brand awareness and support Brilliant Earth's mission
• Cultivate and manage relationships with key media contacts, industry influencers, and editors to secure strategic coverage
• Oversee the management of PR agencies, including weekly calls, reporting, editor product sends, and celebrity/influencer gifting
• Collaborate on the planning and execution of events, including product launches, showroom openings, and special promotions