Associate Director, Paid Social (Pharma Focus)

What You Will Do

• Lead the strategy, planning, and execution of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and emerging channels
• Develop full-funnel paid social approaches tailored to Life Sciences and pharma brands, including HCP and patient targeting strategies
• Ensure all campaigns meet regulatory, legal, and compliance standards (MLR familiarity required) while maintaining performance rigor
• Partner with cross-functional teams (media, analytics, strategy, creative, and client services) to deliver integrated marketing initiatives
• Own paid social performance, including optimization strategies, testing frameworks, and continuous improvement plans
• Translate data into actionable insights, delivering clear, executive-level reporting and recommendations
• Manage and forecast paid social budgets, ensuring efficient allocation and strong return on investment
• Oversee platform best practices, staying ahead of changes in privacy, targeting, and platform capabilities—especially within regulated categories
• Guide audience strategy development, including first-party data, privacy-safe targeting, and platform-native solutions
• Serve as a senior client lead, providing strategic guidance and building strong, trusted relationships
• Contribute to new business efforts, including paid social strategy development, pharma-specific POVs, and pitch presentations
• Elevate internal standards and processes for paid social excellence, particularly within regulated verticals

What We Are Looking For

• 8–10 years of paid social strategy and execution experience
• Demonstrated experience working in Life Sciences, pharmaceutical, or other highly regulated industries
• Strong understanding of regulatory considerations, including MLR processes and compliance requirements in paid media
• Proven ability to lead full-funnel paid social programs, including HCP and patient-focused campaigns
• Deep platform expertise across Meta, LinkedIn, TikTok, Reddit and other emerging paid social channels
• Strong analytical mindset with experience translating performance data into strategic recommendations