Advanced Analytics Lead

A little about us…

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.

Overview

The Advanced Analytics Lead will be the primary driver of advanced market research methodologies at Knit - establishing best practices, working with researchers to execute on projects, and working closely with our Product and AI Engineering teams as we build capability into our offer. This new role will be pivotal to the success of Knit through increasing the value and caliber of our research offer.

Responsibilities | What you will own...

The research function is a primary contributor to Knit’s shared business objectives of customer retention and upsells, ultimately measured by Net Revenue Retention (NRR) in addition to supporting the successful acquisition of new business.

The levers Advanced Analytics Lead owns to influence these business metrics are:

• Successful execution of market research advanced analytics methodologies on client projects, leading to increased project value and client renewals
• Successful creation of market research advanced analytics solutions embedded into our product.

Primary responsibilities of this role:

• Designing advanced analytics workflows and working with Product & Engineering to implement in the Knit platform
• Establishing best practices and standards for the application of advanced analytics techniques at Knit.
• Working with Researchers to design and deliver advanced analytics for client's market research projects
  • Recommending market research methodologies and designing studies
  • Interfacing with clients to develop new business and communicate insights
  • Guiding questionnaire development for advanced analytics applications
  • Guiding sampling methodology
  • Analyzing data
  • Executing advanced statistical modeling
  • Data visualization

Required Skills & Experiences

• 10+ years of experience in a market research agency or consulting environment in roles primarily focused on advanced analytics and methodologies, ideally delivering these solutions for enterprise and Fortune 500 clients.
• Must have: Expertise in market research methodologies (concept testing, A&U, segmentation studies, brand positioning / tracking studies, creative testing, pricing studies, etc.)
• Must have: Hands-on expertise to design and execute statistical methodologies such as the following:
  • Driver analysis
  • Significance testing
  • Conjoint analysis
  • MaxDiff analysis
  • Factor analysis
  • Cluster analysis
  • Regression analysis
  • TURF
  • Correspondence analysis
  • Pricing sensitivity techniques (Gabor Granger, Van Westendorp, etc.)
  • Weighting
• The technical ability to independently run these analyses end-to-end using analytics toolkits (e.g., R, Python, SPSS, Q)